BFP does not advertise beyond our Web site and that of a couple of listings in some writers’ books. Almost all of our business is by word of mouth, and repeat authors who once again anxiously seek both our publishing services and a continued personal relationship with the BFP team. BFP does not feel it is necessary for us to advertise our publishing services. Why? Because the business we receive is more than adequate for our company to handle. We are extremely happy with the amount of business we receive each and every month. The Lord is good and He provides us with ample interesting manuscripts to review. BFP hopes that your manuscript is one of those we receive. However, you do not have to be a Christian to publish a book with BFP.

Authors Should Advertise To Sell Books!

Our authors who have been successful in selling their books have had excellent advertising to go along with their marketing and promotion plan/s. Sales come about when an author’s book gets noticed by those who buy books. Self-published books usually don’t become good sellers without having some money and personal time invested in them for promotion. Get ready to promote yourself along with your book. Get ready to spend time and money to put your book in front of those who need to see it in order to buy it. An author cannot sit and wait for book sales to materialize. An author has to be proactive to have success in book sales. Do not depend on BFP to sell your book – we are publishers, not promoters.

BFP will, with your permission, and as already promised above, get the proper book distributor for your book, and their system of placing books before the eyes of the book industry buyers for various bookstore chains and private stores. BFP does not and will not guarantee that our company will sell one copy of an author’s book. Nobody can make someone else buy an author’s book. The book buying industry is nothing more than a “crap shoot.” An author must set aside money for advertising their book. This is essential. You do not buy a car without having any gas money. The same principle and thinking should be used when selling your book. Advertising is necessary and it costs money, lots of money. Have enough money saved for doing a sufficient amount of book advertising. It behooves an author to personally promote his or her book. Don’t just sit on it, but prepare to show your book around and get it noticed. When you publish your own book, there is nobody like you to promote it and unless you pay someone else to market your book, it won’t budge – not unless some bookstore chain or private store notices it and wants to handle it. You have to be realistic in your thinking about the marketing and selling of your book. Do not depend on anyone else to sell your book for you. Please!